The Youtube algorithm is shrouded in mystery, but it is speculated that videos that are watched in entirety are promoted to the front page. How MrBeast Cracked the Youtube Algorithm This was enormously successful, earning nearly 8 million views, and his channel has adhered to the format of either performing stunts or competitions for money or donating money. Jimmy took this one step further, and instead of keeping the earnings of his sponsors, he gave it to a homeless man. Youtube content creators, or “Youtubers”, have the option of having paid sponsorships, in return for mentioning the sponsor brand in their videos. He continued to post simple stunts like this, and his channel quickly grew. In January of 2017, he posted the above video, and it went viral. Jimmy Donaldson, of Greenville, NC, posted his first video to Youtube in 2013, a “ stupid little video about Minecraft.” His Minecraft channel never got traction, but he persevered. His videos have centered around challenges posed to his friends, subscribers, and other prominent Youtubers with large cash prizes, as well as enormous acts of philanthropy, all funded by selling apparel, and sponsors like Honey and Raid Shadow Legends. What makes MrBeast’s channel unprecedented is how Jimmy reinvested the channel earnings, and will crucial to understand for brands wishing to market to Gen Z. The channel grew slowly until taking off in 2018, and growing exponentially since 2019. Jimmy had been posting Youtube videos since he was 13, but started the channel MrBeast when he was 17 performing stunts in his room. MrBeast, the Youtube moniker of North Carolina native Jimmy Donaldson, has had one of the fastest growing Youtube channels in the last year.
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